Last spring, our client Caleb of Fogline Farms was testing the waters of running his farm solo after the departure of his former business partner. Caleb felt overwhelmed by the prospect of managing the farm on his own and was unsure whether the farming livelihood could support his family. We featured an appeal to support Caleb and Fogline Farm through Silicon Valley Gives, and over 40 generous donors stepped up.
Through regular, in-depth 1:1 business advising sessions, we have worked with Caleb to develop realistic techniques for him to monitor his cash flow, create strategies for retaining valued employees, and make crop production plans that are as financially sound as they are environmentally beneficial. Caleb’s take-home pay has increased by 50%, and he is connected with a community of partners--from lawyers to accountants and graphic designers--who are helping his business thrive.
Today, Caleb feels more confident about the financial management of Fogline. He has a broadened base of customers, including several bone broth companies, and is leasing space at the Food Lounge, a shared kitchen and event space in downtown Santa Cruz. Caleb is envisioning the next steps for Fogline and making initial plans to open a brick-and-mortar butcher shop of his own.
Our advising sessions with Caleb and our other clients are possible thanks to our community of supporters who believe in tangibly supporting the future of family farming. This year Kitchen Table Advisors is moving from our initial pilot phase into a formal program launch, which will enable us to advise many more farmers and continue to build food movement connections. Silicon Valley Gives will be on Tuesday, May 5 this year; will you make a pledge to support our efforts?
A special thanks to volunteer Jonathan Fong for taking the photos used in this post.