Meet the Farmer

 

Induchucuiti Organic Farm

Celsa Ortega

Established In 2019

Location Salinas, CA

Acreage 2.5

What they sell Mixed organic vegetables

When they began working with KTA 2022

Advising Focus Market access & business expansion

Support our ongoing advising work with Induchucuiti Organic Farm by giving to KTA.

 

For Celsa Ortega, farming has proven to be an integral part of building her sense of home. Celsa grew up in Oaxaca, Mexico working in agriculture – not as a way to build a business, but as a means to put food on the table. It wasn’t until she migrated to the U.S. and became connected with ALBA that Celsa understood farming could be something more – a connection to her culture, a way to provide for her family, and a path to building new relationships and skills. Watching fellow ALBA farmers carefully cultivate their land and grow fresh, organic produce, Celsa felt inspired to start her own venture: Induchucuiti Organic Farm. She began by growing mixed organic vegetables and selling them to wholesale buyers, eventually expanding her business into other sales channels. 

Working as a farmer and a single mother has proven challenging at times for Celsa, facing language and cultural barriers, a lack of broader family support, and difficulty establishing a healthy balance between work and family. However, as her eldest son has grown older, he has been able to provide key support in helping with bookkeeping and establishing Induchucuiti at the farmers market. For Celsa, her son’s support has allowed her to expand her focus beyond the day-to-day operations of her business – one day, Celsa hopes she can grow spices from her culture to share with her community – and find more balance between her life and work. Most importantly, Celsa hopes that her children find inspiration in her journey, grow up happy, and are empowered to pursue their own ambitions with the same conviction as Celsa. 

 
 

Where to Find

Farmers Market Incubator Program (Clement Street Farmers Market, Hayward Farmers Market, Oakland Farmers Market)

 

Advising Snapshot: 2024

Since starting with KTA in 2021, Celsa has worked with Farm Business Advisor Favio Ortiz as her main business support system, citing their trusted relationship as an important tool in navigating farm business ownership.

When initiating their work together, Celsa and Favio examined Celsa’s market channels to identify new opportunities and pain points. At the time, Celsa was primarily selling her organic vegetables through wholesale channels; however, after dialoguing with Favio, she decided to apply for the farmers market incubator, a cross-organizational program launched by AIM, KTA, and ALBA supporting farmers as they explore and expand into farmers markets. With Favio’s support, Celsa and her family started selling at various AIM farmers markets in the Bay Area. Though overcoming the new logistical challenges has been difficult, Celsa has found the market channel to be both valuable for her business as she tests out a new diversified market stream and forms new customer relationships across different communities. 

Celsa is also a member of the Fondo Solidario, a revolving loan fund centering the needs of Latina farmers by providing quick turn, zero-interest, character-based loans. Her leadership and extensive experience in agriculture has proven invaluable to the group, helping facilitate an empowering space for Latina farmers to gather and elevate their voices and visions in our foodshed.