Meet the Farmer

Husband and wife Victor and Veronica dedicate their days to harvesting an essential part of any at-home recipe: the culinary herbs we use to add depth of flavor to our dishes. 

Their focus on herbs began more than two decades ago. Victor first arrived in the United States from Guanajuato in 2000, working at a company that specialized in organic herbs. There, he met Veronica, who shared his passion in working with the land. Veronica’s dad had inspired her love of farming, having previously worked in agriculture. Victor, on the other hand, came from a welding background. During their time together at the herb company, their interest in farming grew as they learned more about agriculture. 

At the encouragement of friends, the couple completed a small business incubator course at the Agriculture and Land-based Training Association (ALBA). After completing their training, Victor and Veronica started working with one acre of land; in 2015, they officially established their business, Buena Vista Organics.

Now, they lease 7.5 acres, across which they grow and harvest produce such as rosemary, thyme, chives, oregano, mint, tarragon, laurel, and sage, selling to wholesale distributors. For the couple, farming is not only about cultivating crops, but doing so while taking care of the earth. They continue to incorporate practices such as crop rotation, cover cropping, compost application, and have built micro-tunnels. They hope to one day achieve zero-spray status.

Victor and Veronica’s three daughters also help with the business, but the couple wants them to follow whichever life path calls to them. Each day, the couple makes the 15-minute commute from home to the farm, focusing on their passion: producing high quality crops.